GP Bullhound
Bullish on brilliance.
The design concept draws inspiration from IBM 360 mainframes from the 60’s. Reflecting GP Bullhound’s significant investment in technology. The primary challenge was to establish a robust knowledge hub that serves as an online gathering place for knowledge seekers.
To address this, the strategy involved implementing first-party cookies for personalized content delivery to returning visitors while ensuring user-friendly content digestion and exploration. In my role, I undertook the task of crafting an innovative news presentation format and simplifying navigation within this extensive array of content along with how the site should work technically and what flows to create for specific visitors.
CLIENT
GP BULLHOUND
DELIVERABLES
WEB DESIGN
& STRATEGY
ANIMATIONS
IDENTITY
Creating a library of knowledge
The idea was to create an intuitive website, representable of their business but also a valuable resource for their clients, stakeholders and new potential new clients.
To create an editorial, co-creation space, an aggregate of valuable and in-depth knowledge gathered by our Bullhounders to be made available to the visitors. Some knowledge available to all, some available as a special content for visitors that share more detailed data points, enabling us to build stronger connection and relationship with them, with a potential to convert into a customer later in time.
The homepage acts as a central hub for visitors to access a variety of content. Trending articles and brand information are visible above the fold, while scrolling reveals direct access to specific content through an easy filter function that is sticky and that tracks visitor behaviour through first party cookies. This enables tailored content for returning visitors.
All website content aims to bolster GP. Bullhound’s market position and lend credibility to its products and services.
For instance, users interested in Investment Banking should find both GP. Bullhound offerings and relevant content seamlessly integrated within the Investment Banking page.
Creating a library of knowledge
The idea was to create an intuitive website, representable of their business but also a valuable resource for their clients, stakeholders and new potential new clients. To create an editorial, co-creation space, an aggregate of valuable and in-depth knowledge gathered by our Bullhounders to be made available to the visitors. Some knowledge available to all, some available as a special content for visitors that share more detailed data points, enabling us to build stronger connection and relationship with them, with a potential to convert into a customer later in time.
Content structure
The homepage acts as a central hub for visitors to access a variety of content. Trending articles and brand information are visible above the fold, while scrolling reveals direct access to specific content through an easy filter function that is sticky and that tracks visitor behaviour through first party cookies. This enables tailored content for returning visitors.
All website content aims to bolster GP. Bullhound’s market position and lend credibility to its products and services.
For instance, users interested in Investment Banking should find both GP. Bullhound offerings and relevant content seamlessly integrated within the Investment Banking page.
More Projects
CANCAN Colors – Identity & Web Design
FutureProof – Identity, Icons & Web Design
Tela Smart Connet – Motion & Web Design
Ericssom – Interactive Design & Visual Design
COPYRIGHT © 2024